In the eighth chapter of Brad & Deb Schepp’s book “How to Find a Job on LinkedIn”, the website Twitter is presented. In fact, Brad & Deb tell us that “it is easy to dismiss Twitter as nothing more than just a way to fritter away your time to no good end. If you do this, you will make a mistake that could delay the successful end to your job search or cut off a steady stream of new business (p.169).”

This is so true.

Like mentioned in the previous chapter which presented Facebook, chapter eight reveals that Twitter is also a viable place to search for work and discover it. Remember, say Brad & Deb, that you are always asking the perennial Twitter question “what are you doing?” And, so, of course you can say “updating my resume and profile at Dice Dot Com” or “confirming a job interview for tomorrow morning”. So, when people read this, they will essentially “get your drift” that you are actively looking for employment or business opportunities.

Twitter describes itself as a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “what are you doing?”. So, in this microblogging platform, you do not need to write a whole blog post. Rather, you simply need to summarize your activities at that current moment. At one point last year, several actors and actresses had acquired more than one million Twitter subscribers. So, if actress Demi Moore tweeted to tell the world her plans for that day, instantly, all subscribers would be “in the know” as if they were right there with her. The same is true for you. As you build a subscriber base, you can tell these individuals what you are doing and more specifically, that you are actively pursuing work opportunities.

What this means, of course, is that subscribers who empathize with your cause will contribute information that will be helpful, normally. This is the magic of social networking. People who know of specific opportunities will help you out and will become active participants as helpers. Isn’t that great. Perhaps if Twitter was around in 1990 when I went on more than 50 job interviews for an entry-level computer programming job in Boston, then that job search would have been easier! For sure. So, create a nice and professional looking page at Twitter using their basic templates and tweet away. Your chances of producing leads and helpful information is just as good at Twitter as it would be at Facebook, and could even be considered on par with LinkedIn.

All The Best,

Keith

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